Based on the techniques which are being followed for the optimisation of Webpage. The following are the main SEO types that can be identified.
On-Page SEO
Off-Page SEO
Technical SEO
These form the main techniques which are being followed to optimize the webpage and website. It helps the webpage to rank higher during search results. Search engine crawlers easily crawl the webpage, index it and list it on the first page of the SERP.
Besides these, there are other types of SEO. It is important to know about them as well. They are equally important in ranking the webpage.
White hat
Black hat
Grey hat
Negative SEO
Mobile SEO
E-commerce SEO
Internation SEO
Local SEO
Content SEO
Youtube SEO
On-page SEO – Definition
Also called On-site SEO. It refers to Content Optimization on the Website. With 100% Control over the content, On-Page SEO can be done easily without any hindrance or any approval being required.
Why On-Page SEO is important?
Whenever a search is made on any of the Search engines, then the most relevant search results are displayed on the SERP.
The results displayed are basis the ranking done by the Search Engines. Search Engines crawl over the page and do indexing.
They follow algorithms which change from time to time. Different Search Engines (Google, Yahoo, Bing etc.) follow their algorithms. But all algorithms focus on the user experience and the best content to elevate the experience.
So the question is what does the Search Engine look for on the webpage to consider it to be displayed on the SERP.
Search Engines look up the different elements on the web page. Thus it is important to work on these elements on the web page and adopt methods which would make the webpage more relevant when Search Engines crawl it.
In other words, Search engines focus on the On-Page SEO signals and thus rank them so that they can be displayed on the first page of the SERP.
Off-page SEO – Definitions
Also called Off-site SEO. We do not have 100% control on this but still, it plays a key role in the success of SEO.
As the name suggests and defines, the optimization method used is done outside the web page. Which means any action taken to improve and optimize SEO outside our site/webpage.
This is equally important for ranking the webpage and also for increasing user experience.
Below is the method which one can use for successful Off-Page SEO and help in ranking the webpage.
Method of Off-page SEO
External backlinks,
Content Marketing
Local SEO
Social media marketing
Online promotion through guest blogs and podcasts
Brand mentions
Reviews
Public relations
The impact of Off-page SEO on the ranking of a web page in search engines is much more than the On-page SEO
Off-page SEO is a time-consuming process and is a long-term activity. It cannot be done easily as in Off-page SEO
It is difficult to acquire backlinks to our web page from the authority sites
It takes time to establish a brand on the Social media platforms
Difference between On-page and Off-page SEO
Technical SEO – Technical aspects of website optimization
As the name suggests it includes all the technical aspects which can be carried out to help the crawler, better crawl the page and the page be responsive to the mobile version.
Technical aspects to be rectified and should be done with precision
Below are the technical aspects which can be taken care of to optimise the SEO
Elements for Technical SEO
Mobile Friendliness
Page load/speed optimization
Structure of Website
Navigation
Sitemap
robots.txt
Image compression
Canonicalization
Site Crawling
White HAT SEO
White Hat SEO is the technique used to improve the ranking of a web page or website, following the guidelines of the search engine. It complies with the terms of service given by the search engine.
It is considered to be an Ethical procedure which is natural.
How to do White HAT SEO?
Content Optimize – Keyword research/Keyword input
Quality Content
Relevant links Internal links
Backlinks to another to be relevant
Focus on On-page SEO
Sitemaps
Technical aspects
Creating Readable content
Black HAT SEO
Black hat SEO is the technique which increases the ranking of a web page or website using unethical means.
These practices are against the guidelines given by the search engine. This is not approved by search engines.
The use of the black hat strategy gives one an edge over its competitor. This gives results faster without much effort being put in. This advantage is temporary and not permanent.
It is a clear manipulation of the guidelines of the search engine. If the website is found to be using black hat SEO following actions are imposed:-
Penalties
Being removed from search engine
Websites blacklisted
Metrics drop
How is Black HAT SEO done?
Keyword stuffing – over usage
Duplicate content – Plagiarism
Article Spinning
No paraphrasing
Cloaking
Hidden Text/Links but visible to Crawler
Link Spamming
Link Farming
Grey HAT SEO