On-page SEO
On-page SEO

On-page SEO, the name defines where the optimization would be required. It is the process for optimization carried out on the web pages of the given website. Content on the Web page and Web post form the part of the Website.


On-page SEO is within our control and can be done by us easily.

Methods of On-Page SEO or On-Page Elements

It is important to work on the elements of the On-Page so that the webpage is more relevant and seeks the attention of the Search Engines.


Below is the list of techniques which should be optimized On-Page.

  • High Quality and Original content

  • Include of Keywords accurately

  • include images and videos

  • No grammatical mistakes

  • Readable

  • Use of points and bullets


High Quality and Original Content
High Quality Content

Writing good quality content, which is unique is one of the important steps. It is part of On-page SEO.


  • The content should be original and plagiarism-free.

  • Also writing content which is helpful to the audience.

  •  It Should target specific age groups.

  • The topic of the content should be most sought after.

We can make use of Google, Google Trends and keyword finder tools to aid in identifying the topic for our content.

Include of Keywords accurately

Keyword Usage

Before we start our content writing we need to check for Keywords. Keyword research is equally important.


It is also important to put the keywords accurately in our content.


There are various keyword research tools available. 

  • Semrush

  • Ubersuggest

  • SEO tools

Let’s look at the Keyword search tool Ubersuggest. Here you need to sign up. For the full version, you need to go for the subscriptions which are monthly or annually.


But you get daily 3 searches free which as a beginner can be used.

Link – https://neilpatel.com/ubersuggest/

Ubersuggest website
Ubersuggest website

On search, we get related keywords which are sorted by volume and keyword difficulty.


It is recommended to target the high volume and low keyword difficulty keywords.


Once finalising the top 10 keywords we can start with Content writing and plan to use these keywords in our content.


The main keyword would be the primary keyword and others can be considered secondary keywords.


It is important to place these keywords for better identification by Search Engines.


  • Main Heading H1

  • First paragraph

  • Sub headers (H2, H3, H4 till H6.)

Includes Images and Videos

Include images and videos in the content as it is important to:-

  • Increases the chances of ranking

  • Increases user experience

  • Increases the quality of the content


Images and videos

It is also important to use good-quality images and videos which is relevant to the content. Using images and videos that have no relevance to the content doesn’t help in ranking the content.


Since the Image occupies a large amount of space both in the results page and the content area. It is therefore an important part which helps in ranking the page.


By using good quality images and videos one should keep in consideration the size as well. If the size is large it will load slowly and increase the loading time.


There are different tools available that one can use to reduce the size of images and videos. But keeping in mind the quality is not compromised.


Please check Image Optimization for advanced techniques to be followed.

No Grammatical Mistakes

It is an important part of On-Page SEO. Content should be of good quality with no grammatical mistakes. Content with good grammar has a lot of value and significance. 


The content written should be grammatically correct. Content with no grammatical or spelling mistakes is considered good quality. Even the search engines check the content during crawling. 


As a result, it impacts the ranking of the page not directly but indirectly. It results in:-

  • Loss of traffic

  • Reduced user engagement

  • Click Through Rate decreases (CTR)

  • Backlinking problems


It creates a bad experience for users reading the content with grammatical and spelling mistakes. As a result, Trustworthiness, Credibility and Brand value are lost and impacted.


Incorrect grammar would eventually change the meaning of the context. One may not understand and pose a communication gap. It is one factor which influences whether the user will continue on the website or move on to the next website.


We often tend to make mistakes which can be as mentioned below:-

  • Incorrect word usage – Which/That; effect/affect; 

  • Spelling mistakes

  • Incorrect homophones – their/there/they’re

  • Incorrect punctuation

  • Incorrect phrases

  • Incorrect sentence structure


How to fix grammatical mistakes?

Correct Grammar

We can follow the below steps to rectify grammatical mistakes and spelling in the content.

  • Proofreading – Reading the content again and again.

  • Hiring Proofreaders for the task who can edit and make changes.

  • Learn the rules for punctuation and parts of speech.

  • Ask friends and family to read and identify mistakes

  • Use of Grammer checker – Grammarly is one such tool which one can use


Bullets and Points

Within the content, it is important to list the information and phrases in the form of bullets and points. It helps to boost SEO and is an effective strategy.


It allows the user to easily go through good-to-know pointers and increases the user’s experience and readability.

Bullets and Points

This method is used to organize and emphasize information quickly and effectively.


Users prefer information in bullet points instead of reading the paraphrase for the same.


For creating effective bullets and points, it is important to use keywords that draw the attention of users.

Advanced On-page SEO

We have already checked the basic On-page SEO techniques. Apart from those techniques, there are other important techniques which are required to be performed. These techniques form part of advanced on-page SEO.


These advanced on-page SEO techniques directly influence the ranking of a page. They also help in elevating user experience to the next level.


We can install different plugins which would speed up the page and image optimizing it manually. We just need to check the settings and select as per the requirement. 


There are other plugins which run and share information related to page speed along with other quality metrics.


We can also make use of certain tips and tricks which are being reported by these plugins.

What are Advanced On-page SEO techniques?

It is important to optimize the webpage so that it opens up pretty fast. This refers to page speed, how quickly the page loads when the link is clicked.


If a page loads fast, it is more user-friendly and the audience stays on the we

bsite navigating different pages. 


If it takes time to load, the user might not wait for the entire page to load. They may deviate from the site and move over to the website which loads pretty fast.


It is also equally important to load images together with the page.


The below techniques are part of advanced on-page SEO.

  • Domain names

  • User Engagement

  • URLS

  • Page Titles

  • Title Tags,

  • Meta description

  • Focussed keywords

  • Headers

  • Image Alt text

  • Internal links

  • External links

  • Schema Markup

  • Image optimization

  • Sitemaps

  • Navigation


Conclusion

On-page SEO is a very important SEO technique done on the web page/Website. This is within our control. This doesn’t take much time and can be done successfully. There are basic techniques which can be performed. Apart from basic techniques, there are advanced On-page SEO techniques which are equally important.

Importance of SEO
SEO is important

The primary importance of SEO is to rank the website higher, increase visibility and attract large audiences. These audiences keep coming back due to good experiences.

The whole and sole purpose of SEO of a website is to increase ranking. For this different methods are used.


SEO Results

By doing SEO, the following are the results achieved.

  • Improve the website

  • Increase its visibility

  • Improving its ranking so that it is listed on the search engine result page

  • increases the large audiences that is traffic

Improves the Website

SEO helps in improving the Website so that it is easily crawled by the crawler. Also, it has an impact on the experience of the user. It helps to rank the websites so that they rank higher and are displayed on the first page.


Improving means increasing the Quality of content so that it caters to the information related to the topics being discussed. The content should be original and in correct format.


Content should be in the correct format with correct Headings and subheadings. Usually Headings from H1 to H6 are used. H1 to be used once per page. Other sub headings H2 to H6 may repeat.


Display of information in bullet points also helps to improve the readability thus improving the content overall.


Improving a website leads to a good user experience and visitors keep coming back because of this experience. This also helps in high ranking of the web page.


Another method to improve the website is addition of Images, videos, graphs, tables and statistics. These provide a good experience overall.

Increase Visibility 

Whenever the query is made, the search result for the same query is displayed. The audience sticks to the first page and rarely proceeds to the next page.


It is important to follow all the SEO techniques to optimize the web page. We need to follow the guidelines given by the Search Engine for the optimization. This results in high ranking of the web page by the search engine crawler and is displayed on top of the first results page.


Being displayed on the first page of the search engine results page increases the visibility and traffic altogether.


Increase Traffic 

75% of the clicks are either on the first or second results displayed on the page.

We get more clicks when the content ranks higher, which leads to an increase in Traffic.


High ranking and Quality content tends to get more traffic. Audience keeps coming back if the experience is as expected.


Also high ranking content is displayed on the results page and gets more clicks.


CTR is Click Through Rate for the website..


Why is SEO Important?

SEO is important as it boosts marketing channels. Organic search results in 53% of all website traffic.


It is forecasted to increase further by 2028 it is forecasted to reach $122.11 billion.


Organic search is the method followed by people to search and access online content. SEO best practices have become important to ensure that it is easily found and more traffic is generated on the Website. 

  • It helps to drive business results which eventually is useful for brands, businesses and organizations of all sizes.


  • With more and more searches being made to get information about various products and services. 


  • Also for research and comparisons of products and services.


  • It becomes important for brands and businesses to be search engine friendly to boost visibility and sales and generate leads.


  • All this is possible by improving visibility, and high rank in search.


Search alone is the primary source of traffic for websites,


SEO is incredibly important because the SERP (Search Engine Results Page) pages are super competitive and contain a variety of information which is important to target large audiences.

Conclusion

SEO is very important from the aspect of ranking a given webpage. For the web page to be displayed on the first page of SERP it is important to optimize it. It increases the visibility and improves the website leading to a good experience for the visitors

Search Engine Optimization
SEO – Search Engine Optimisation

SEO is a process that is very important for ranking any website. It ranks websites higher so that the website displays on the Search Engine Results Page.

What is SEO?

SEO – stands for Search Engine Optimization

It is a combination of two words:-

  • Search Engine – carry out web searches

It scans websites worldwide to provide results that best match the search

  • Optimisation – best use of thing or effective usage

It is a process of making a web page/post better for search engines, so it ranks higher.

SEO  is the process which optimizes the website, its content, images, pages and posts created. As a result, it becomes easy to find when the search queries are made by the audience.

In other words, it is the process of improving the website so its visibility is increased in the search engine results when the search queries are made

What is SEO

The better the visibility, the higher the rank and the more likely it is to be displayed in the SERP. It will get more clicks and audiences.

Before we proceed with the exact definition of SEO it is important to know about SERP.

What is SERP?

It stands for Search Engine Results Page. 

Whenever we open Google.com, an option is available with a blank box where Keywords can be entered. Next on clicking the Search button different results are displayed.

The results which are visible on the page are called SERP.

Different websites are visible along with their content matching the searched keyword.

This is only possible because of SEO. Only those pages and websites will be listed which are ranking high for the Keywords searched.

SERP - Search Engine Results Page

Do we optimize search engines in SEO?

The answer is NO, Search Engine is software. We do not optimize search engines, we optimize our website which includes pages and posts to rank higher

What is a Search Engine?

A software system that searches the information from the World Wide Web (WWW) that we know as the Internet. The search is made using the user’s query typed in the search box.  

The working of a Search Engine is important. Since it displays correct results as per the keyword searched.

The Search Engine indexes the following on the websites –

  • The Pages

  • The Posts

  • Images

  • Videos

  • Other Contents

Indexing helps to provide the best possible results to the queries made.

Different Search Engines

There are many search engines available. The most well-known and used Search Engine is Google

Search Engines

Microsoft Bing: It provides web search, image search, video search, and more similar to Google.

Yahoo: It is also another popular search engine that offers various features and services.

DuckDuckGo: This search engine is used to maintain privacy. This search engine doesn’t track user data.

Baidu: This search engine is used in China. It offers similar services like web search, image search, and other services.

Yandex: This search engine is used in Russia. It offers web search, maps, and other services.

Ask.com: Known for its question-and-answer format, Users use this platform to ask questions in any language.


Every Search engine has its own set of algorithms that it makes use of. Algorithms are updated and formulated from time to time as per the requirement.

Algorithms determine the relevance of the websites and thus produce search results based on Query.


Search Engines are very important and have become part of our life. Almost everyone makes use of the search engine to search for anything as per the requirement.

Why is Google popular?

Among the different Search Engines available. Google is one of the most popular and is being used by almost everyone.


Google provides exact related search results. The main reason for its dominance is the use of algorithms which is quite different from other search engines.


Algorithms are Complex system designs, used to deliver correct information based websites ranked by relevance on SERP

Top 5 algorithms

Panda – Started in February 2011. It focused more on Quality Content and No Plagiarism. Keyword stuffing was also checked.

Penguin 2012 – It focused more on backlinks/ link spamming. It resulted in a High authority domain.

Hummingbird 2013 – It focused on keyword stuffing and checking keyword density and ranked sites accordingly

Rankbrain 2015 is a machine algorithm that is used to sort the search results using

  • Relevant content

  • Keywords should be correctly used.

Page Experience Update 2021

Page experience with good quality content, user interface, time spent on the website and loading time of the pages.

Page Rank Algorithm

It is the most important and oldest one used by Google in 1998 by Larry Page, founder of Google.

It is thought to have stopped in 2006, but there is no concrete evidence for the same.

  • Calculates authority of the website-based page rank source

  • More backlinks more authority 


How do Search Engines work?

To understand how SEO works and what practices should be followed in building a website that ranks higher and generates more traffic.


It is very important to understand the workings of Search Engine.

It is important to note that Google or other search engines have already worked before we have typed our search.

Search Engine lists the results when the keyword is searched But this is not an easy task as it seems.


Working of Search Engine

There are different technical processes which have undergone in the background.

It is important to understand these so that we can create a website taking this aspect. The website then created is likely to be ranked high by the Search Engine.

Below are the stages of Search or activities which are being performed by the Search Engines.

Crawling

Search engines use Crawlers. These crawlers also known as spiders or bots crawl over the entire content of the website, including the links and Sitemaps. By crawling they gather information about the website and web pages.

Post-crawling and checking the complete details, it is saved in the local server.

So creating a sitemap is very important when we need the Crawler to crawl our entire website

Rendering

Search engines generate how the page will look using the HTML, Javascript and CSS information.

Indexing 

Search engines analyze the data content and metadata adding them to the database to index them.

It refers to sorting out and categorising the data which is then saved onto the main server.

Ranking

Using different algorithms which are published from time to time. These algorithms catch hold of different parameters, gaze at the relevancy of the page and make the decision to show when researchers enter a query.

Step-by-Step SEO – Beginners

Keyword Research – This is the initial and important phase. Here we research and identify the most searched keywords based around which content can be created.


There are different tools available for top keyword research –

  • Ahref’s Keyword Explorer

  • Ubersuggest

  • Semrush

  • Google Keyword Planner

  • Google Trends


Google keywords-  It’s time to search the keywords identified on Google itself. This gives us the clarity of the usage of the keyword from the search results page. It helps to narrow down the long list of keywords.


Reviewing the top-ranking web pages gives an idea of the keyword usage. Also a glimpse of the type of content to be created which Google will rank.


Create good content –  The time is not to create good content around the keywords identified. For this, we need to develop a structure for the usage of keywords so that one keyword can be targeted for one page of content.


Create Backlinks – This is creating backlinks for our site. When this bank link is created from high authority sites, for search engine crawlers the site appears to be of high-quality content and thus ranks it higher.


Technical SEO- This refers to improving the technical aspects of the site. Technical optimization will help the crawler to index the site more effectively and increase ranking.


Enhance page content and user experience – This is an important SEO step which pulls the audience. Page quality should be improved by using quality content along with images and videos. Good Content attracts more audience and increases users’ experience. The audience keeps coming back and helping in driving traffic to the site.


Re-optimize Content – SEO is not a one-time process. It is a continuous process and we need to keep checking all the pages and consider the SEO strategy. We can make use of plugins and follow the tips and tricks along with recommendations. These changes will have an impact on the rankings.

Methods of SEO Optimization – Post/Page

1. Short and Crisp answer in Content – Main pointers to be used at the beginning of the answer. It should be easy to understand. Content should be relevant to the topics.


2. Use keywords throughout the article – Also it should not appear that keywords have been stuffed only. Avoid keyword stuffing.


3. Use of pointers and bullets –  The content should be organized in a readable format. The use of points and bullets to share the information makes it easier to read and understand. This also increases good experience for the user.

We can also share information in the form of lists and tables to enhance the quality of content and experience.


4. Use Google Analytics/Monsterinsights – Optimization of Content using Google Analytics/Monsterinsights is very important. This helps us to know our visitors and also track user engagement. 


5. Optimize the page’s Meta Description – Adding a short description about the page/posts gives an overall understanding to the visitor. It helps the visitor to know what would be the content and if it is of interest to him.


6. SEO best practices


  • Keywords in SEO Title and Description.

  • Keywords in Content and subheadings.


  • Categories and tags to be optimized.

  • Enough content to cover the topic.

  • Internal linking to other posts and pages.

  • Add title and Alt tags to your images.

  • Add FAQs section on each page.


Conclusion

SEO is very important when it comes to ranking a webpage. To be visible on the first page of the Search Engine Results page it is important to optimize the webpage.


SEO leads to an increase in traffic to the webpage and thus increases the visibility of the web page.


SEO is not a one-time process but an ongoing process which should be continuously done.