The primary importance of SEO is to rank the website higher, increase visibility and attract large audiences. These audiences keep coming back due to good experiences.
The whole and sole purpose of SEO of a website is to increase ranking. For this different methods are used.
SEO Results
By doing SEO, the following are the results achieved.
Improve the website
Increase its visibility
Improving its ranking so that it is listed on the search engine result page
increases the large audiences that is traffic
Improves the Website
SEO helps in improving the Website so that it is easily crawled by the crawler. Also, it has an impact on the experience of the user. It helps to rank the websites so that they rank higher and are displayed on the first page.
Improving means increasing the Quality of content so that it caters to the information related to the topics being discussed. The content should be original and in correct format.
Content should be in the correct format with correct Headings and subheadings. Usually Headings from H1 to H6 are used. H1 to be used once per page. Other sub headings H2 to H6 may repeat.
Display of information in bullet points also helps to improve the readability thus improving the content overall.
Improving a website leads to a good user experience and visitors keep coming back because of this experience. This also helps in high ranking of the web page.
Another method to improve the website is addition of Images, videos, graphs, tables and statistics. These provide a good experience overall.
Increase Visibility
Whenever the query is made, the search result for the same query is displayed. The audience sticks to the first page and rarely proceeds to the next page.
It is important to follow all the SEO techniques to optimize the web page. We need to follow the guidelines given by the Search Engine for the optimization. This results in high ranking of the web page by the search engine crawler and is displayed on top of the first results page.
Being displayed on the first page of the search engine results page increases the visibility and traffic altogether.
Increase Traffic
75% of the clicks are either on the first or second results displayed on the page.
We get more clicks when the content ranks higher, which leads to an increase in Traffic.
High ranking and Quality content tends to get more traffic. Audience keeps coming back if the experience is as expected.
Also high ranking content is displayed on the results page and gets more clicks.
CTR is Click Through Rate for the website..
Why is SEO Important?
SEO is important as it boosts marketing channels. Organic search results in 53% of all website traffic.
It is forecasted to increase further by 2028 it is forecasted to reach $122.11 billion.
Organic search is the method followed by people to search and access online content. SEO best practices have become important to ensure that it is easily found and more traffic is generated on the Website.
It helps to drive business results which eventually is useful for brands, businesses and organizations of all sizes.
With more and more searches being made to get information about various products and services.
Also for research and comparisons of products and services.
It becomes important for brands and businesses to be search engine friendly to boost visibility and sales and generate leads.
All this is possible by improving visibility, and high rank in search.