On-page SEO, the name defines where the optimization would be required. It is the process for optimization carried out on the web pages of the given website. Content on the Web page and Web post form the part of the Website.
On-page SEO is within our control and can be done by us easily.
Methods of On-Page SEO or On-Page Elements
It is important to work on the elements of the On-Page so that the webpage is more relevant and seeks the attention of the Search Engines.
Below is the list of techniques which should be optimized On-Page.
High Quality and Original content
Include of Keywords accurately
include images and videos
No grammatical mistakes
Readable
Use of points and bullets
High Quality and Original Content
Writing good quality content, which is unique is one of the important steps. It is part of On-page SEO.
The content should be original and plagiarism-free.
Also writing content which is helpful to the audience.
It Should target specific age groups.
The topic of the content should be most sought after.
We can make use of Google, Google Trends and keyword finder tools to aid in identifying the topic for our content.
Include of Keywords accurately
Before we start our content writing we need to check for Keywords. Keyword research is equally important.
It is also important to put the keywords accurately in our content.
There are various keyword research tools available.
Semrush
Ubersuggest
SEO tools
Let’s look at the Keyword search tool Ubersuggest. Here you need to sign up. For the full version, you need to go for the subscriptions which are monthly or annually.
But you get daily 3 searches free which as a beginner can be used.
Link – https://neilpatel.com/ubersuggest/
On search, we get related keywords which are sorted by volume and keyword difficulty.
It is recommended to target the high volume and low keyword difficulty keywords.
Once finalising the top 10 keywords we can start with Content writing and plan to use these keywords in our content.
The main keyword would be the primary keyword and others can be considered secondary keywords.
It is important to place these keywords for better identification by Search Engines.
Main Heading H1
First paragraph
Sub headers (H2, H3, H4 till H6.)
Includes Images and Videos
Include images and videos in the content as it is important to:-
Increases the chances of ranking
Increases user experience
Increases the quality of the content
It is also important to use good-quality images and videos which is relevant to the content. Using images and videos that have no relevance to the content doesn’t help in ranking the content.
Since the Image occupies a large amount of space both in the results page and the content area. It is therefore an important part which helps in ranking the page.
By using good quality images and videos one should keep in consideration the size as well. If the size is large it will load slowly and increase the loading time.
There are different tools available that one can use to reduce the size of images and videos. But keeping in mind the quality is not compromised.
Please check Image Optimization for advanced techniques to be followed.
No Grammatical Mistakes
It is an important part of On-Page SEO. Content should be of good quality with no grammatical mistakes. Content with good grammar has a lot of value and significance.
The content written should be grammatically correct. Content with no grammatical or spelling mistakes is considered good quality. Even the search engines check the content during crawling.
As a result, it impacts the ranking of the page not directly but indirectly. It results in:-
Loss of traffic
Reduced user engagement
Click Through Rate decreases (CTR)
Backlinking problems
It creates a bad experience for users reading the content with grammatical and spelling mistakes. As a result, Trustworthiness, Credibility and Brand value are lost and impacted.
Incorrect grammar would eventually change the meaning of the context. One may not understand and pose a communication gap. It is one factor which influences whether the user will continue on the website or move on to the next website.
We often tend to make mistakes which can be as mentioned below:-
Incorrect word usage – Which/That; effect/affect;
Spelling mistakes
Incorrect homophones – their/there/they’re
Incorrect punctuation
Incorrect phrases
Incorrect sentence structure
How to fix grammatical mistakes?
We can follow the below steps to rectify grammatical mistakes and spelling in the content.
Proofreading – Reading the content again and again.
Hiring Proofreaders for the task who can edit and make changes.
Learn the rules for punctuation and parts of speech.
Ask friends and family to read and identify mistakes
- Use of Grammer checker – Grammarly is one such tool which one can use
Bullets and Points
Within the content, it is important to list the information and phrases in the form of bullets and points. It helps to boost SEO and is an effective strategy.
It allows the user to easily go through good-to-know pointers and increases the user’s experience and readability.
This method is used to organize and emphasize information quickly and effectively.
Users prefer information in bullet points instead of reading the paraphrase for the same.
For creating effective bullets and points, it is important to use keywords that draw the attention of users.
Advanced On-page SEO
We have already checked the basic On-page SEO techniques. Apart from those techniques, there are other important techniques which are required to be performed. These techniques form part of advanced on-page SEO.
These advanced on-page SEO techniques directly influence the ranking of a page. They also help in elevating user experience to the next level.
We can install different plugins which would speed up the page and image optimizing it manually. We just need to check the settings and select as per the requirement.
There are other plugins which run and share information related to page speed along with other quality metrics.
We can also make use of certain tips and tricks which are being reported by these plugins.
What are Advanced On-page SEO techniques?
It is important to optimize the webpage so that it opens up pretty fast. This refers to page speed, how quickly the page loads when the link is clicked.
If a page loads fast, it is more user-friendly and the audience stays on the we
bsite navigating different pages.
If it takes time to load, the user might not wait for the entire page to load. They may deviate from the site and move over to the website which loads pretty fast.
It is also equally important to load images together with the page.
The below techniques are part of advanced on-page SEO.
Domain names
User Engagement
URLS
Page Titles
Title Tags,
Meta description
Focussed keywords
Headers
Image Alt text
Internal links
External links
Schema Markup
Image optimization
Sitemaps
Navigation
Conclusion