There are different technical processes which have undergone in the background.
It is important to understand these so that we can create a website taking this aspect. The website then created is likely to be ranked high by the Search Engine.
Below are the stages of Search or activities which are being performed by the Search Engines.
Crawling
Search engines use Crawlers. These crawlers also known as spiders or bots crawl over the entire content of the website, including the links and Sitemaps. By crawling they gather information about the website and web pages.
Post-crawling and checking the complete details, it is saved in the local server.
So creating a sitemap is very important when we need the Crawler to crawl our entire website
Rendering
Search engines generate how the page will look using the HTML, Javascript and CSS information.
Indexing
Search engines analyze the data content and metadata adding them to the database to index them.
It refers to sorting out and categorising the data which is then saved onto the main server.
Ranking
Using different algorithms which are published from time to time. These algorithms catch hold of different parameters, gaze at the relevancy of the page and make the decision to show when researchers enter a query.
Step-by-Step SEO – Beginners
Keyword Research – This is the initial and important phase. Here we research and identify the most searched keywords based around which content can be created.
There are different tools available for top keyword research –
Ahref’s Keyword Explorer
Ubersuggest
Semrush
Google Keyword Planner
Google Trends
Google keywords- It’s time to search the keywords identified on Google itself. This gives us the clarity of the usage of the keyword from the search results page. It helps to narrow down the long list of keywords.
Reviewing the top-ranking web pages gives an idea of the keyword usage. Also a glimpse of the type of content to be created which Google will rank.
Create good content – The time is not to create good content around the keywords identified. For this, we need to develop a structure for the usage of keywords so that one keyword can be targeted for one page of content.
Create Backlinks – This is creating backlinks for our site. When this bank link is created from high authority sites, for search engine crawlers the site appears to be of high-quality content and thus ranks it higher.
Technical SEO- This refers to improving the technical aspects of the site. Technical optimization will help the crawler to index the site more effectively and increase ranking.
Enhance page content and user experience – This is an important SEO step which pulls the audience. Page quality should be improved by using quality content along with images and videos. Good Content attracts more audience and increases users’ experience. The audience keeps coming back and helping in driving traffic to the site.
Re-optimize Content – SEO is not a one-time process. It is a continuous process and we need to keep checking all the pages and consider the SEO strategy. We can make use of plugins and follow the tips and tricks along with recommendations. These changes will have an impact on the rankings.
Methods of SEO Optimization – Post/Page
1. Short and Crisp answer in Content – Main pointers to be used at the beginning of the answer. It should be easy to understand. Content should be relevant to the topics.
2. Use keywords throughout the article – Also it should not appear that keywords have been stuffed only. Avoid keyword stuffing.
3. Use of pointers and bullets – The content should be organized in a readable format. The use of points and bullets to share the information makes it easier to read and understand. This also increases good experience for the user.
We can also share information in the form of lists and tables to enhance the quality of content and experience.
4. Use Google Analytics/Monsterinsights – Optimization of Content using Google Analytics/Monsterinsights is very important. This helps us to know our visitors and also track user engagement.
5. Optimize the page’s Meta Description – Adding a short description about the page/posts gives an overall understanding to the visitor. It helps the visitor to know what would be the content and if it is of interest to him.
6. SEO best practices
Categories and tags to be optimized.
Enough content to cover the topic.
Internal linking to other posts and pages.
Add title and Alt tags to your images.
Add FAQs section on each page.
Conclusion
SEO is very important when it comes to ranking a webpage. To be visible on the first page of the Search Engine Results page it is important to optimize the webpage.
SEO leads to an increase in traffic to the webpage and thus increases the visibility of the web page.
SEO is not a one-time process but an ongoing process which should be continuously done.